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Authors may increasingly turn to artificial intelligence to help them overcome creative stagnation, in the view of a prominent book publishing chief.

The chief executive of the publisher responsible for the bestselling Harry Potter series noted that artificial intelligence might benefit almost every creative arts, although it would not fully substitute well-known writers.

"In my view, artificial intelligence will likely support creativity, as it can help the 8 billion individuals worldwide to begin in a creative field in which they may have been reluctant before," he said.

"Artificial intelligence helps them begin and drafts the initial section or introductory chapter, enabling them find their way back to a productive state," he continued. "Moreover, it can perform analogous tasks in visual arts, music composition, and with the majority of artistic disciplines."

Possible Challenges with AI-Created Writing

However, the chief noted that a issue may arise if artificial intelligence is used to create full-length books. Nonetheless, he emphasized that book lovers in the end prefer books authored by well-known writers.

"Humans are hardwired in our nature to find reassurance by the trustworthiness and reliability of established brands, and the same goes more than ever to the reputations of prominent authors," he observed.

"It is likely there will be a certain amount of poor content out there, so readers will turn increasingly to trusted sources for reassurance," he continued.

Recent Performance in the Publishing Industry

Sales for the publisher have increased in the past few years by a roster of well-known writers, such as a acclaimed fantasy author whose readership has risen on digital platforms.

The author behind the popular "romantic fantasy" series has sold in excess of 70 million units of her titles in the English language around the world. Every one of her books are released by the company.

Recently, the publisher, which is headquartered in London and employs approximately one thousand employees, saw a share rise of as much as 10% in a single day following it reported a 20% jump in sales in its academic sector in the first half of its accounting year, primarily thanks to an artificial intelligence licensing deal.

Challenges in the General Public Sector

On the other hand, revenues in its consumer division fell by about 20%, mostly as a result of the absence of a new title from the top-selling author.

Authors and AI: An Evolving Dynamic

Even as the executive argued that AI could assist new writers, a number of well-known authors have clashed with AI developers in recent years.

In September, an artificial intelligence developer consented to pay one and a half billion dollars to resolve a collective legal action in the United States brought by authors who contended that the company utilized pirated copies of their books to develop its conversational agent.