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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in a change of ownership structure last September.

Wolff, who owns one-third of Mercedes F1, would sell a stake in the region of 5%.

Wolff, aged 53 will remain as team principal and CEO if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes and industrial group Ineos Group, who each also own a third of the company.

An official representative said: "We are providing no comment on the matter. The governance of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of the brand in Formula One."

Financial Growth

The deal signifies a significant increase in worth of Mercedes F1 after Ineos acquired its stake for £208 million in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630m (£458m) at the box office.

It is the actor's top-grossing movie and the highest-earning sports film ever released.

Current Performance

The Mercedes team are second in the constructors' championship, trailing McLaren, with three Grands Prix remaining in the current championship.

Their lead driver George Russell has won 2 of the 21 grands prix this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

The writer

Timothy Howard

A tech journalist with over a decade of experience covering consumer electronics and digital innovation, passionate about making tech accessible.

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